less colors for man pages

I recently wrote how to use terminfo to get colored manpages.
Today ft came up with a nice feature of less which enables you to set termcap colors by environment variables.

Just use

export LESS_TERMCAP_mb=$'\E[01;31m'
export LESS_TERMCAP_md=$'\E[01;31m'
export LESS_TERMCAP_me=$'\E[0m'
export LESS_TERMCAP_se=$'\E[0m'
export LESS_TERMCAP_so=$'\E[01;44;33m'
export LESS_TERMCAP_ue=$'\E[0m'
export LESS_TERMCAP_us=$'\E[01;32m'

in your ~/.$SHELLrc to get the same effect without having a terminfo file.

And again for all the people writing "Install most and set it as PAGER", I know about this but using most because it has colors instead of less is just stupid since less has way more features most doesn't have. D'oh this sounds really strange

UPDATE: from strcat's comment. FOO_TERMCAP can be for all programs which compiled/linked with/against termcap. See man 5 termcap for definitions.